About LOGO
TCS Official Logo – Specification
The TCS Official Logo (The True Common Sense) represents the integrated structure of the universe, life, and society centered on the dignity of life.
The logo consists of the following four elements:
■ 1. Infinity Symbol (∞)
Placed at the top, the infinity symbol represents
the eternity, universality, and infinite potential of life.
It symbolizes the fundamental principle of life that transcends time and space.
■ 2. Central Symbol (Abstract Life Form)
The central figure is an abstract representation of life itself,
beyond the form of a plant or a human.
* Upward direction: growth, evolution, aspiration
* Lateral expansion: harmony, mutual support
* Center: will (consciousness)
It embodies the structure of life based on independence and mutual service.
■ 3. Elliptical Orbit
The elliptical orbit surrounding the symbol represents
cosmic circulation, relationships, and resonance.
It expresses that life is not isolated, but exists through connection and interaction.
■ 4. Logotype “TCS”
The “TCS” at the bottom stands for The True Common Sense,
representing a new universal principle centered on the dignity of life.
The purple color symbolizes the integration of:
* Red: passion
* Blue: reason
Together, it represents harmony, spirituality, and the Third Way.
■ ■ Overall Structure
The logo is designed as a three-layer structure:
* Top: Principle of Life (∞)
* Middle: Cosmic Life (existence)
* Bottom: Society and philosophy (TCS)
This expresses the worldview that
cosmic life emerges from the fundamental principle of life, forming the basis of society.
■ ■ Concept
> “A world where all things are connected and infinitely evolving, centered on the dignity of life.”
TCS Official Logo – Usage Guidelines
These guidelines ensure consistency and integrity of the TCS Official Logo.
All usage must comply with the following standards.
■ 1. Basic Principles
* Do not modify the logo
* Maintain fixed proportions, layout, and colors
* The logo is not decoration — it is a symbol
■ 2. Minimum Size
To ensure visibility:
* Web: minimum 32px
* Print: minimum 10mm
* Recommended: design at 256px+ and scale down
■ 3. Clear Space
A clear space must be maintained around the logo.
* Minimum: 1/4 of the central symbol height
* No text or graphics should enter this area
■ 4. Color Specifications
Core Colors
* Gold (∞ & orbit): universality, cosmos
* Green–Blue (center): life, evolution
* Purple (TCS): spirituality, harmony
Usage Rules
* Default: full color
* Monochrome: only black or white
■ 5. Background
* Preferred: white or transparent
* On dark backgrounds, ensure visibility and contrast
■ 6. Prohibited Uses
The following are strictly prohibited:
* Changing colors
* Distorting proportions
* Adding or removing elements
* Rotating or tilting
* Excessive effects (shadows, glow, etc.)
* Low-resolution usage
* Using only part of the logo (favicon is an exception)
■ 7. Favicon Exception
Simplified usage is allowed for favicons only:
* Elements: infinity + central symbol + orbit
* “TCS” text may be omitted
* Prioritize clarity at small sizes
■ 8. Recommended Formats
* SVG (scalable, preferred)
* PNG (transparent, web use)
* ICO (favicon)
■ ■ Brand Principle
This logo is not merely an identifier.
> It represents the worldview centered on the dignity of life.
All usage must preserve
dignity, harmony, and universality.